Touch The Computer (Instrumental)

from Inside My​.​.​. by Mat Ward

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lyrics

REMOVED LYRICS:

Employees who open the Apple store use an app as a level to tilt all the screens to exactly the same angle.
It encourages customers to adjust the screen to their viewing angle — in other words, to touch the computer.
Apple beats its rivals by making it fun for people to connect with its products using all their senses.
The more you engage your customers’ senses, the more likely they will engage with your product emotionally.

https://www.forbes.com/sites/carminegallo/2012/06/14/why-the-new-macbook-pro-is-tilted-70-degrees-in-an-apple-store/#7d8dae675a98

LINER NOTES:

Making customers touch your product to make them literally feel a connection with it is a well-known marketing trick. I found out about it only when I came across it in Robert Cialdini's book Influence: The Psychology of Persuasion, which was recommended to me by my Apple fanatic friend. Making music on an iPad is so much more engaging than dragging a plastic mouse across a mouse mat while looking at a pixelated screen. Being able to "touch the music" directly on that jewel-like display is an incredibly intimate experience. I was looking for something that might say Apple deliberately did this in developing the iPad, when I came across the article above, telling how it goes one step further in getting customers to touch its computers.

credits

from Inside My​.​.​., released June 29, 2017

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Mat Ward image

Mat Ward Australia

Mat Ward blends future bass, drum and bass, punk and politics to come up with a different sound. He has released albums about financial markets, Apple, Elon Musk, surveillance, the media, Mars, protest chants and the climate. He also writes books and a music column that has been shared by the likes of Ru Paul, Chuck D, Tom Morello and Al Jourgensen. ... more

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